Just Tell Your Story
Is your organization still hampered by the thought that “If we could just get our name out there, our funding troubles would be over?”
Not according to Derrick Feldman, CEO of Achieve LLC. In a recent article from AFP eWire, Derrick talks about raising awareness through your organization’s programs and the people you help.
How many times over the years have we heard from legendary copywriter Jerry Huntsinger, direct mail guru Mal Warwick, and major gift expert Karen Osborne … simply tell the story of how your organization makes an impact on the lives you touch? Yet somehow, we continue to talk about “the mission” instead of those we serve.
As you focus on your year-end giving … tell your story … share your successes and get others to pass on your good works. With that winning combination … you can’t help but grab people’s attention!
Regards,
Sue
