Back From the Road!
My husband and I decided to celebrate the $4.00+ gas hike by taking our first LONG road trip in 10 years! Now we are back and I have just been going through all my emails. Three items really popped out …
1- Blackbaud to Buy Kintera;
2- Senator Grassley after the Red Cross for their latest disaster fundraising efforts; and
3- Almost all enewsletters and nonprofit blogs discussing the impact of social networks.
I will leave the first two for you to ponder … but I can’t resist putting my two cents worth in about Social Networking.
As I shared in an earlier blog “Social Media - It’s not Just for Fundraising!”
This is one of those areas that we don’t have all the facts and figures yet … but what we have become acutely aware of is that in order to do well in this customized communication age … you have to go where people are engaged … sharing with each other and spending time!
That is what makes Social Networks such a great … and cost effective marketing resource for organizations. You can build brand awareness … react quickly to media reports, and share your successes and the lives you touch to a broader audience and in turn they will share your story.
True only 22% of users are over the age of 40 … but another 26% say they may use social networks in the future. But isn’t the whole idea of trying to begin engaging a younger demo graphic … build awareness … along with empowering and engaging people who have an interest in your cause?
Regards,
Sue
June 11th, 2008 at 7:36 pm
Welcome back Sue,
Good article about social networking and do agree with you. One organization that has done a very good job with social networks is freecause.com out of Cambridge. They provide toolbars and integrations into social networks to syncronize them with donor management. Keep up the good work.
Best,
steve