Target Reports Donor Numbers Down for 1st Quarter 08!
Target Analytics / A Blackbaud Company, released its first quarter findings yesterday … and to no one’s surprise the numbers are down. For most of the organizations surveyed - this was due to a decline in donor acquisition - a 4.0 % drop in donors from the 1st quarter of FY 07 to FY 08.
However, 39% of organizations surveyed saw an increase during that same period. The report also shows getting more from the existing donors on your file - can only be sustained for a limited period of time.
Yeah - ya really do have to keep filling that funnel at one end cause you are losing on the other!
If the direct mail numbers aren’t making up the shortfall (and this is still the preferred method of receiving donor solicitations) then you need to review your strategies for all your direct response as well as other revenue streams ASAP!
The best advice - take this holiday weekend to recharge and renew - then when getting back to work on Monday - look at your plans for the remainder of the year - and adjust accordingly!
To review the complete report go to: www.blackbaud.com/targetanalytics.
Happy Fourth!
Regards,
Sue
