It’s All About Sustainability!
Sustainability - that seems to be the current watchword for nonprofits. Working to keep those folks you have … trying to get more from them … and finding new and interesting ways to provide continued engagement. (Doing more with less.) Been there - done that!
A number of years ago I created a list of “Top Ten Fundraising Tips” that nicely fits with the sustainability concept. I have seen variations over the years - as none of this is new and exciting - but it sometimes helps seeing the list again - now that as fundraisers we are having to rethink how to make up the continuing drop in annual donor numbers and revenue.
As your fundraising team creates new programs and initiatives or simply is dusting off the old … this top ten list might just come in handy.
Regards,
Sue
Top Ten Fundraising Tips
1- Fundraising is “relationship-building.” People give to people.
2- Successful fundraising focuses on an organization’s mission and values.
3- In building a case for philanthropic support, an organization must be strategic in identifying its priorities.
4- Donors want to know their gifts make a positive impact on what an organization is trying to achieve.
5- Know your donors — who they are, what they respond to, and when they give.
6- Make sure your current donors feel appreciated, informed, and involved with the organization.
7- Organizations need an ongoing plan to identify, cultivate, and solicit prospective middle and major donors.
8- Be clear as to your expectations of board members and volunteers, and inform them of what they can expect from staff.
9- Maximize the effectiveness of your fundraising systems and the technology used in your fundraising program.
10- Continue to heighten donor confidence in your organization by following IRS rules, federal and state solicitation registration regulations, and practicing ethical standards.
